Advertising

Advertising is all around us, it is an unavoidable part of everyone's life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience.

          Advertising and its influences on our lives have been a debatable discussion for a long time. Some people think that advertising brings us great benefits while others have an opposite opinion. Everything has two sides and advertising is not an exception, I believe that.

          Admitedly, advertising is all around us in daily life, from rural to urban, from work to home. It is becoming more and more popular in the modern society, especially in the economy. First of all, it is an essential step of the production for manufacturers to launch and public their products. Commercials, which are in many forms such as billboards, leaflets, testimonials,etc, are created to introduce goods or services to people and stimulate them to buy those products. The more effectively advertising strategies companies use, the more customers they gain. It helps businesses sell more products and therefore make more profits; moreover, it is the background of the process of trading and marketing. If there were no advertising, our economy could not expand, as a result, our social could not develop.

          Much as I have considerable sympathy with the people saying that advertising is positive to our lives, I have to mention about some disadvantages coming from this. In fact, the target of most businesses is maximizing profit, therefore the advertisements on their products are often exaggerated in order to sell goods as much as possible. This can cause people to desire something unnecessary or completely useless. Another problem is controlling advertising which is aimed at children who have little experience or knowledge, otherwise it has bad effect on our future generations. An illustration of this is game-online advertisements, which encourage children to spend several hours a day to complete missions and receive prizes. It is one of principal reasons children do not concentrate on their studies as well as health.

          Generally, in some cases, although advertising has negative impacts on our lives, it still plays an important role that cannot be replaced. On balance, it brings significant benefits to our economy and society.